Empower Results worked with APTIM and the City fo Indianapolis to produce an outreach and education plan for the City’s Waste Minimization Study. The study proposed a set of recommendations for delivering a universal curbside recycling program. Empower Result’s outreach and education plan explicates methods to promote the program and successful recycling behavior. The plan includes best practices, a discussion of barriers and motivations for behavior change, a breakdown of peer city programs, strategies to enhance the current drop-off and subscription programs, strategies for baseline and enhanced O&E relative to a new universal curbside program, a rollout schedule, and cost tables for each of the recommended practices.

PROJECT TASKS

• Managed focus group and stakeholder input sessions
• Researched and analyzed public outreach and education programs in peer and model cities, existing City strategies, and industry best practices
• Developed and produced overall education plan